How to read a casino app privacy label

What a casino app privacy label is

A privacy label is a summary on the app’s store page of what data the app collects and how it’s used. On the Apple App Store it’s called App Privacy; on Google Play it’s the Data safety section. Our glossary entries on the privacy label and the data safety section give the short definitions.

Both labels are declared by the developer rather than measured by the store. That makes them a useful starting point, not a guarantee of what happens inside the app. Reading them side by side with the operator’s privacy policy gives the fuller picture.

For casino apps, the label also has to be read against UK rules. Operators must verify your age and identity before you can gamble, and Apple and Google both require real-money gambling apps to be geo-restricted to where they’re licensed. Some data collection is therefore a legal requirement, not a choice.

How to read a casino app privacy label on the App Store

Apple splits the label into up to three tiers. Read them in this order, because each one is less intrusive than the last.

1. Open the casino app’s App Store page and scroll to App Privacy.
2. Read Data Used to Track You first. In Apple’s terms, tracking broadly means linking the app’s data with data from other companies, usually for advertising. This is the tier that reaches furthest beyond the casino.
3. Read Data Linked to You next. This is data tied to your account or identity, such as contact and financial details.
4. Read Data Not Linked to You last. This is collected without being tied to you, often diagnostics.
5. Tap through to see the purpose given for each data type, such as app functionality, analytics or product personalisation.
6. Check the listing for any separate note on location, such as use while the app isn’t open.

If the app asks permission to track you when you first open it, you can refuse. A UK-licensed casino app doesn’t need cross-app tracking to let you play, verify your account or withdraw.

Data types on a casino app privacy label, explained

The same category names appear across most casino app labels. Here’s what each usually means in a gambling context.

Operators also have a duty to look for signs of harm using spending, time and behaviour, under the Gambling Commission’s customer interaction rules. That is one reason usage and financial data sit in nearly every label. For more on this, see how casino apps use your data.

Five UK casino app privacy labels compared

The table summarises the iPhone labels for five UK casino apps as shown on their App Store listings when checked in October 2026. Labels change with app updates, so look again before you install.

A few things stand out. Ladbrokes shows no tracking tier at all. PlayOJO declares the shortest label, though its listing also says the app may use your location even when it isn’t open. Coral lists the widest set of linked data, including coarse location. Casumo declares three tracked categories, the most of the five.

You can see Coral’s label on its App Store listing (opens in a new tab) and PlayOJO’s on its App Store page (opens in a new tab). Our pages on the Coral iPhone app and the PlayOJO iPhone app cover size and iOS version too.

Reading the Google Play Data safety section

Google’s Data safety section is organised differently. It separates data shared with third parties from data collected by the app, and adds security practices, such as whether data is encrypted in transit and whether you can ask for it to be deleted.

Notice the mismatches. Coral’s and PlayOJO’s Android entries say no data is collected, while their iPhone labels list identifiers and other data. Both labels are self-declared, so when the two disagree, assume the fuller one is closer to reality and check the operator’s privacy policy. The Ladbrokes Google Play listing (opens in a new tab) is an example of a fuller Android entry.

Location on a casino app privacy label

Location is the line most people look for. Apple’s App Review Guidelines (opens in a new tab) say real-money gaming apps must be geo-restricted to the places they’re licensed, and Google Play has a matching rule. Neither store says how, so an app might use your device location, your IP address or both.

The label tells you which approach an app declares. Coarse location is an area; precise location is your exact spot. A note that the app may use location when it isn’t open, as on PlayOJO’s listing, means you should check your phone’s location permission for that app. Our guides on whether casino apps track your location and casino app permissions explain the settings.

Contact data and marketing choices

Contact Info on a label doesn’t mean you’ll be bombarded. Since 1 May 2025, UK online operators must let you choose which products (betting, casino, bingo) and which channels (phone, email, SMS) they market to you. Our page on marketing consent rules sets out the details, and our guide to turning off casino app notifications covers push alerts, which are controlled through your phone.

Privacy label red flags in a casino app

• No privacy label at all on a real-money casino app, or a label that doesn’t match what the app clearly does.
• A developer name that isn’t a company. Apple says gambling apps should be submitted by a legal entity, not an individual developer.
• Contacts or photos access that the app can’t explain. Our answers on casino apps and your photos and why an app wants your contacts cover this.
• Large tracking tiers that include financial info, which goes beyond what a casino needs to run your account.
• Any app asking you to install outside the store. See our guide to fake casino apps and scams.

What to do if you’re unhappy with a casino app’s data use

1. Refuse tracking if the app asks, and tighten location and notification permissions in your phone’s settings.
2. Update your marketing preferences in the casino account.
3. Ask the operator what data it holds about you, or ask for deletion where the label says it can be requested.
4. If you’re not satisfied, complain to the Information Commissioner’s Office (opens in a new tab), which handles UK data protection complaints.

Bear in mind that operators may need to keep some records under gambling and anti-money laundering rules even after you close an account. Our answer to whether casino apps sell your data and our guide to casino app cookies and tracking cover related questions. More walkthroughs are in our casino app guides hub.

Casino app privacy labels and our partner offers

A privacy label won’t tell you whether a casino is good value, but it can help you choose between apps you’re already considering. Of the three partner apps featured here, Ladbrokes shows no tracking tier on iOS, PlayOJO has the shortest iOS label, and Coral declares the widest set of linked data. Coral and Ladbrokes are both run by LC International Limited, so you may not be able to open new accounts at both. 18+ and terms apply to every offer.

• Coral: new players aged 18+ who deposit (certain payment types excluded) and bet £10 or more on slots get 100 free spins, 10p each, on selected games, between 1 October 2026 and 1 February 2027. Accept within 48 hours; spins last 7 days; no wagering on winnings. Neteller, PayPal, Paysafe, Skrill, prepaid cards and certain debit cards don’t qualify.
• Ladbrokes: new customers aged 18+ who deposit and play £10 or more on slots get 50 free spins a day for the first 10 days (up to 500), 10p each, on selected games. Claim before 23:59 each day; spins last 7 days; no wagering. Prepaid cards, PayPal, Paysafe, Neteller, Skrill and Moneybookers deposits don’t qualify.
• PlayOJO: new UK customers aged 18+ (excluding Northern Ireland) get 80 free spins on Big Bass Bonanza, 10p each, with a first deposit of at least £10. No wagering, so winnings are paid in cash. Can’t be combined with other offers; only available through the designated offer link.

Free spins are slot offers and can’t be used on table or live games. The house edge still applies, so treat any play as entertainment that costs money. Our Coral welcome bonus page and our Coral vs Ladbrokes comparison go into more detail.

18+. Every casino game has a built-in house edge, so over time you should expect to lose what you stake. Set a budget before you play and stop when it’s gone: safer gambling tools and support. Free, confidential help: National Gambling Helpline 0808 8020 133.