A privacy label is the App Privacy section on an Apple App Store listing that summarises what data an app collects and how it's used. For a casino app it's the quickest way to see, before you download, whether your location, financial details or usage data are tracked or linked to your identity.
Apple's privacy label sorts data into three groups: used to track you, linked to you and not linked to you.
The label reflects what the developer declares, so it's a summary rather than an audit.
Casino app labels differ widely: PlayOJO lists one data type, Coral and Casumo list many.
Android's equivalent is the data safety section on Google Play.
Where
App Store listing, App Privacy section
Platform
iPhone, iPad and other Apple devices
Groups
Tracking, linked to you, not linked to you
Filled in by
The app's developer
Android version
Google Play data safety section
What a privacy label is
Apple shows a privacy label on every App Store listing, under the heading App Privacy. It reads a bit like a food label: short headings, then a list of data types. The developer declares the details, and Apple publishes them alongside the app's size, age rating and compatibility.
For casino apps the label matters because these apps handle more sensitive data than most. They need your name, address, payment details and proof of age by law, so the question isn't whether data is collected but how much and for what. The term belongs with data safety section and app permissions in our glossary of casino app terms.
The three privacy label groups explained
How to read each part of an App Store privacy label
Group
What it means
Why it matters for a casino app
Data Used to Track You
Data that may be combined with other companies' data, for example for advertising
Shows whether your play or identifiers can feed wider ad profiles
Data Linked to You
Data tied to your account, device or identity
Expected for payments and identity checks, but worth reading in full
Data Not Linked to You
Data collected without being tied to you
Usually diagnostics or device data used to fix problems
A long list under Data Linked to You isn't automatically a warning sign for a gambling app. Licensed operators must check your age and identity before you can deposit or play, and the Gambling Commission's age and ID guidance (opens in a new tab) explains why. The tracking group is the one to read most carefully.
Casino app privacy labels compared
The labels on our five partner apps show how far practice varies between operators. These are the App Store labels as listed at the last check in October 2026.
Two things stand out. Ladbrokes is the only one of the five with no tracking group on its label, though it lists precise location as not linked to you. PlayOJO's label is the shortest, naming only identifiers. You can confirm any of these yourself on the listing, for example the Coral Casino App Store page (opens in a new tab).
How to read a privacy label before you download
Open the app's page in the App Store and scroll down to App Privacy.
Look first at Data Used to Track You and note each type listed.
Read Data Linked to You and check whether location is coarse or precise.
Tap through to the developer's privacy policy if anything is unclear.
Compare the label with the app's location and notification prompts once installed.
A label lists categories, not amounts, and it doesn't show how long data is kept or which companies receive it. It also reflects the developer's own declaration. Treat it as a starting point, then read the privacy policy for detail.
Labels can change with each app update, so the version on the listing today may differ from the one when you first installed. The same operator's Android listing can also read differently, which is why it pays to compare both stores. If you're asking whether operators pass data on, our answer on whether casino apps sell your data covers what is and isn't published.
Casino apps with published privacy labels and a welcome offer
The three apps below are our closest matches for this topic: each has an App Store privacy label you can read before installing, shown in the table above. All three are licensed by the Gambling Commission. Offers are for new customers only, 18+, and terms apply.
Coral Casino: bet £10 on slots and receive 100 free spins on selected games, worth 10p each; accept them within 48 hours and use them within 7 days, with no wagering on spin winnings. Neteller, PayPal, Paysafe, Skrill, prepaid cards and certain debit cards don't qualify. The offer runs until 1 February 2027.
Ladbrokes Casino: spend £10 or more on slots after depositing to receive 50 free spins a day for 10 days (500 maximum), 10p each on selected games, claimed before 23:59 each day and valid for 7 days, with no wagering. Prepaid cards, PayPal, Paysafe, Neteller, Skrill and Moneybookers deposits don't qualify.
PlayOJO: a first deposit of at least £10 brings 80 free spins on Big Bass Bonanza at 10p each, with winnings paid as cash and no wagering. Not available in Northern Ireland, can't be combined with other offers and only via the designated offer link.
Coral and Ladbrokes are both run by LC International Limited (Entain). If you already hold an account with one Entain brand, you may not be able to open another; check the terms first.
Significant terms: 18+. New players only. Offer runs 01/10/2026 to 01/02/2027. Deposit (certain types excluded) and bet £10+ on slot games to get 100 free spins (selected games, £0.10 each, 48 hrs to accept, valid 7 days). No wagering on free spin winnings. Deposits by Neteller, PayPal, Paysafe, Skrill, prepaid cards and certain debit cards do not qualify. Restrictions and T&Cs apply. GamCare.org.uk
Read our Coral app reviewLicence: LC International Limited, Gambling Commission account 54743. Offer checked 5 October 2026.
Time limitClaim daily for 10 days; each batch valid 7 days
Worked valueUp to 500 spins at £0.10 (up to £50 in spins)
Significant terms: 18+. New customers only, from 14/11/25 until further notice. Certain deposit methods excluded. Deposit and spend £10+ on slots for 50 free spins a day during the first 10 days after first deposit and registration (max 500, £0.10 each, selected games, claim before 23:59 each day, valid 7 days). No wagering. Prepaid cards, PayPal, Paysafe, Neteller, Skrill and Moneybookers deposits do not qualify. Restrictions and T&Cs apply. GamCare.org.uk
Read our Ladbrokes app reviewLicence: LC International Limited, Gambling Commission account 54743. Offer checked 5 October 2026.
Significant terms: 18+. New UK customers (excluding Northern Ireland). First deposit only. Minimum deposit £10. 80 free spins on Big Bass Bonanza, £0.10 each. No wagering requirements; winnings paid in cash. Cannot be used with any other offer. Only available to players who arrive through the designated offer link. Full T&Cs apply. GamCare.org.uk
Read our PlayOJO app reviewLicence: Skill On Net Limited, Gambling Commission account 39326. Offer checked 5 October 2026.
18+. Every casino game has a built-in house edge, so over time you should expect to lose what you stake. Set a budget before you play and stop when it’s gone: safer gambling tools and support. Free, confidential help: National Gambling Helpline 0808 8020 133.
Frequently asked questions
Where do I find an app's privacy label?
It's on the app's App Store page, in a section headed App Privacy, usually below the description and ratings. You can read it before you download anything. Tapping a group opens the full list of data types. The label for Android apps lives in a different place, the data safety section on Google Play, which our data safety section definition explains.
Is a long privacy label a bad sign for a casino app?
Not on its own, because licensed casino apps must collect identity and payment details to meet UK rules on age and identity checks. What matters more is the tracking group, which shows data that may be combined with other companies' data. Compare a few apps side by side; among our partners, Ladbrokes shows no tracking group while Casumo lists three types. Our guide to reading privacy labels helps you weigh each entry.
Are privacy labels checked by Apple?
The label is based on what the developer declares when submitting the app, so it's a summary rather than an independent audit. It's still useful, because it puts the main data uses in one standard format across every app. For more detail, follow the privacy policy link on the listing. Our explainer on how casino apps use your data covers what operators publish beyond the label.
Why does a casino app's label list location?
Because gambling apps must be restricted to the places where the operator is licensed, and location helps confirm that. Labels can also show location used for other purposes, such as personalisation. Coral's label lists coarse location linked to you, while Ladbrokes' lists precise location not linked to you. Read our geolocation definition for how these checks work and what you can switch off.
Do iPhone and Android labels for the same app match?
Not always. Each store uses its own format, and the developer fills each one in separately, so wording and detail can differ. In at least one partner's case the Android data safety summary looked noticeably lighter than its iPhone label. If privacy matters to you, read both before deciding. Our privacy label questions page explains how to compare them.
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