Do casino apps sell my data?

Do casino apps sell my data? The direct answer

There's no line on an app store label that says “we sell your data”, so you can't settle the question from the listing alone. What the labels do show is whether an app shares data with other companies and whether it uses data to track you across other companies' apps and websites. For our five partner apps, the answer to at least one of those is yes for every brand.

Sharing and tracking aren't the same as selling, but for a reader worried about where their details end up, the practical difference can be small. The operator's privacy notice is where any sale, transfer or named partner should be spelled out. The store label is the quick check; the notice is the full answer.

The rest of this page breaks down the vocabulary, shows what each partner app declares, and explains the UK rules that limit how gambling companies can market to you. More quick answers sit in our casino app questions hub.

Sold, shared or tracked: what the words mean

Three different ideas get lumped together when people ask whether a casino app sells their data. Pulling them apart makes the store labels far easier to read.

A licensed operator will always collect some data. UK rules require it to verify your name, address and date of birth before you deposit or gamble, and payment records come with every deposit and withdrawal. That collection is expected. The questions worth asking are about the sharing and tracking rows. Our explainer on what a casino app privacy label means covers each heading in detail.

What UK casino apps declare about sharing your data

Here's what the five partner apps' listings on the UK App Store and Google Play said in October 2026. These are the developers' own declarations.

The pattern is uneven. Ladbrokes shows no tracking group on iOS but declares sharing on Android, while Coral, run by the same company, does the reverse. 10bet's Android listing is the only one of the five to declare sharing financial info, which you can read on the 10bet Google Play listing (opens in a new tab) and our 10bet Android app page.

Coral's Android entry says no data is collected at all, which is hard to reconcile with the seven categories its iOS label links to you. When two declarations from the same brand disagree, the privacy notice on the operator's website is the document to rely on. The Ladbrokes Android app and Casumo app review pages cover those listings in more depth.

Why gambling apps share data with other companies

Labels don't always give reasons, but some purposes are common across online businesses and some are specific to gambling. These are the typical ones, not claims about any single operator.

• Payments: a card issuer, bank or e-wallet has to receive transaction details to move your money.
• Identity and age checks: operators check details against databases such as credit reference agencies and the electoral roll before asking for documents.
• Self-exclusion: licensed online operators must take part in GAMSTOP, which means checking customers against its register.
• Advertising and measurement: this is what the “used to track you” group usually signals.
• Analytics and crash reports: often listed as usage data or diagnostics.

Some of that sharing protects you. A GAMSTOP check, for instance, is what stops a self-excluded person opening a new account. Advertising tracking is the part you can most easily switch off. Our guide to how casino apps use your data goes further into each purpose.

UK rules that limit gambling marketing using your data

Gambling marketing in Great Britain has its own rules on top of general data protection law. The Gambling Commission's direct marketing preferences condition (opens in a new tab), in force from 1 May 2025, changed how sign-up works in every licensed casino app.

Push notifications weren't made a separate required channel, so they're usually controlled in your phone's settings and the app's own options. Our guides to UK marketing consent rules and push notifications and gambling marketing explain the gap.

How to limit what a casino app shares about you

You can't stop an operator collecting what the law requires, but you can trim most of the rest in a few minutes.

1. Read the store label before installing and note anything under tracking or sharing.
2. When the iPhone tracking prompt appears, choose not to allow tracking.
3. During sign-up, leave marketing options unticked unless you want them; they start opted out.
4. In your phone's settings, switch off notifications, location and other permissions the app doesn't need.
5. Review the marketing preferences in your account settings and change them whenever you like.
6. Read the operator's privacy notice for named partners and how to make a data request.

For texts and emails already arriving, see how to stop casino marketing texts and how to turn off casino app notifications.

Your data rights with a UK casino app

UK data protection law gives you rights over personal data held by any company, gambling operators included. You can ask for a copy of what an operator holds about you, and you can object to direct marketing at any time.

All five partner apps' Google Play entries say you can request deletion of data. Bear in mind a gambling operator may need to keep some records, such as identity and transaction history, to meet its legal duties, so closing an account and erasing everything aren't always the same thing. Our pages on deleting a casino app account and closing a casino account explain what to expect.

If an operator doesn't respond properly, you can complain to the Information Commissioner's Office (opens in a new tab). Gambling-specific problems go through the operator's complaints process and then ADR, as set out in how to complain about a casino app.

When a casino app's data use should worry you

Licensed apps work within the rules above. Unlicensed ones don't, and data misuse is one of the risks that comes with them, alongside unpaid winnings and no route to complain.

• No operator name or UK licence number you can match on the Gambling Commission's register.
• An app installed from a link in a message rather than an official store.
• Marketing that keeps arriving after you've opted out or registered with GAMSTOP.
• Requests to send ID by email or social media instead of a secure upload tool.

Our guides to spotting an unlicensed casino app and casino app cookies and tracking cover the checks in more detail. If you've registered with GAMSTOP and still get marketing, that's worth reporting.

Partner casino apps and how they handle your data

If limiting data sharing is your priority, compare the labels: PlayOJO declares no Android sharing and only identifiers for iOS tracking, Coral declares no Android sharing but tracks user content and usage data on iOS, and Ladbrokes shows no iOS tracking but declares Android sharing. All offers below are for over-18s, and terms apply.

• Coral: new players depositing (some methods excluded) and betting £10+ on slots receive 100 free spins on selected games, each worth 10p (£10 in total). Accept them within 48 hours and use them within 7 days; free spin winnings have no wagering. Available 1 October 2026 to 1 February 2027. Neteller, PayPal, Paysafe, Skrill, prepaid cards and certain debit cards don't qualify.
• Ladbrokes: new customers depositing and spending £10+ on slots get 50 free spins daily for 10 days, up to 500 spins at 10p on selected games. Claim by 23:59 each day; spins last 7 days; no wagering. Deposits by prepaid card, PayPal, Paysafe, Neteller, Skrill or Moneybookers are excluded.
• PlayOJO: new UK customers outside Northern Ireland get 80 free spins on Big Bass Bonanza at 10p each (£8 in spins) when they make a first deposit of £10 or more. No wagering, with winnings paid in cash. Not combinable with other offers; designated offer link only.

Free spins are slot-only, and losses are likely over time because of the house edge. Read more in our Coral app review and PlayOJO app review. How this site earns money from these links is explained in our advertiser disclosure.

18+. Every casino game has a built-in house edge, so over time you should expect to lose what you stake. Set a budget before you play and stop when it’s gone: safer gambling tools and support. Free, confidential help: National Gambling Helpline 0808 8020 133.